Our Strategy
Driving organic growth
Sustainable business growth at Wilmington is driven by our three key strategic objectives: organic growth, investment in our business, and active portfolio management.
We progress our strategy by investing in four key areas of operational excellence: product management, technology and data, leadership and people and sales and marketing. We draw on our core competencies to embed a unique set of winning characteristics into all of our businesses.
Wilmington characteristics: what makes us unique
- Digital capabilities
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As a fully digital enterprise, we demonstrate best in class digital capabilities including:
- Delivery platform agnostic
- Multi-device enabled
- Excellence in User Experience (UX) and User Interface (UI) solutions
- Digital front and back office
- Data enabled
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Our businesses are data enabled, allowing them to provide unique insight and innovative solutions to their customers, driven by:
- Unique methods of data collection, measurement, integration, and analysis, supported by dynamic user interfaces
- Proprietary data and bespoke services
- Differentiated offering
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Our businesses occupy strong positions in the markets they serve, exhibited via the following credentials:
- Market leaders – within the top three Unique products with owned IP
- Strong brands valued highly by customers
- Attractive markets
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The markets in which we operate present opportunities for sustained growth:
- Macro fit with Wilmington’s core markets
- Micro fit with a growing end-user base in which our solutions are integrated into customer systems
- Strong product and revenue model
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Our product and revenue model drives value by targeting the following actions:
- Identifying attractive economics
- Prioritising repeatable revenue streams
- Leveraging success across the portfolio to maximise the benefit of synergistic potential
- Strong leadership
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Our businesses are led by individuals who are best placed to accelerate their growth, evidenced by their core competencies:
- Experts in their field, aligning sector specific knowledge to product development and delivery
- Innovators seeking to embrace change to deliver bespoke customer solutions